The statistics suggest that unless your content is enriching, valuable, and beneficial to your audience, they may not stick around for your first episode.Īnd with more than 500,000 podcasts in the US alone, you’re going up against some stiff competition. Next, you must give your readers an entertaining show that they’ll stick around for.Īccording to podcast statistics, 80% of listeners listen to an entire podcast episode or most of the episode: What Are You Offering To Your Listeners?įirst and foremost, you have to provide value to your listeners and give them a reason to stay. Unless your target audience is crystal clear, you can’t translate your efforts into success on the business horizon.
You should know what questions the listeners are bound to ask, what are they likely to think, and how they can be satisfied. For that, it’s essential to know the kind of audience you’re likely to have and plan accordingly. The idea is to engage the listeners and provide the type of content they want. On the other hand, if you are a detective story writer, your podcasts should probably contain information about the latest detective writers in the US or Europe, the most recent books in the market, your books’ launches, and more. For example, if you want to target basketball enthusiasts, you probably would talk about the latest stars, the scores, the matches, and who would be the most likely to win the crown this year. The key to targeting the right audience is by providing the fodder that they’re looking for. The Starters is one of the most successful NBA podcasts in the USA. Take this daily NBA podcast, the Starters, for instance: The content and focus of the podcast should align with your business interests and perspectives. Therefore, it is vital to be clear from the very start about the content that you want to provide. No podcast or marketing avenue, for that matter, can cater to universal wants and needs. When it comes to podcasts, there can be various genres depending on the crowd you want to attract and the customers you want to serve.
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How to Choose Cover Art For Your Podcast.How to Select Music For Your Podcast Intro.
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Whether you want to start a podcast for yourself or your business and make it big, there’s no better channel that provides you with a platform as extensive and diverse as a podcast. In addition, as many as 32% of all marketers find advertising on podcasts works and delivers the expected results. What’s more, more than 45% of all podcast listeners have an annual income of more than $250,000. They’ve found that podcast advertising can boost purchase intent by 14%. With its unhindered reach, it can magnify your marketing and expand your personal brand online.īusinesses are slowly opening up to the power of podcasting.īusinesses spent nearly $497 million on podcast marketing efforts in 2018. And there are now more than 500,000 different podcasts. In fact, there are 144 million podcast users in the US alone. Are you looking to learn how to start a podcast in 2020? Although podcasting as we know it today officially started in 2004, it is one of the fastest-growing ways to reach an audience.
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